Omnichannel customer support BPO
Omnichannel customer support BPO — Synergy Growth, Belvédère, Tunis.

Scope covered

We operate across the full customer relationship cycle, white-labelled or under your own brand.

ChannelActivities handled
Inbound callsCustomer service, level 1 and 2 technical support, order taking, complaints, appointment booking
Outbound callsLead qualification, sales follow-up, satisfaction surveys, amicable collection
Email and formsWritten request handling, shared inbox management, structured responses
Live chatOnline assistance, simultaneous multi-session handling
Social mediaDirect messages and public comments, alert escalation
Associated back-officeCRM updates, case processing, document verification

Languages and time coverage

Our teams operate in French — our main working language, at native or near-native level — as well as English and Arabic. Additional languages can be sourced depending on volume and lead time.

Tunis is on GMT+1, so your outsourced teams work the same hours as your internal ones. There is no night shift to organise to cover European business hours, which simplifies recruitment, improves retention and streamlines escalations.

An underrated advantage: the same time zone means an incident detected at 10 a.m. on your side is handled at 10 a.m. on ours. With heavily offset destinations, the same situation waits until the next day.

How we manage quality

An outsourcing contract without contractualised metrics reliably produces disagreement. We define the framework with you before go-live, not after the first dispute.

MetricWhat it measuresReview frequency
Service level / answer rateService accessibilityDaily
First contact resolutionActual handling effectivenessWeekly
CSATEnd customer satisfactionWeekly
Average handling timeProductivityDaily
Quality compliance scoreProcedure adherence, via a calibrated scorecardMonthly
Team attrition rateTeam health and medium-term riskMonthly
We write our attrition rate into the contract. It is the single metric that best predicts service quality at eighteen months, and it is also the one most providers avoid disclosing. Ask for it systematically — from us and from our competitors.

Building and training teams

  • Selection on assessed aptitudes. Emotional stability, cognitive empathy, sustained attention and verbal reasoning are measured in a standardised way, alongside the interview.
  • Dedicated product training. Two to six weeks depending on the complexity of your product, using your documentation and tools.
  • Dedicated, not pooled teams. Your agents work on your account only. They know your product and your customers.
  • Close supervision. One supervisor per ten to fifteen agents, with a project manager acting as your single point of contact.
  • Career paths. Routes towards supervisor, trainer or quality specialist roles — the main retention lever.

Compliance and security

Tunisia is a third country under GDPR. Data transfer is possible but must be properly framed. We put in place:

  • Standard Contractual Clauses in their current version, adapted to the actual processing configuration
  • A data processing agreement specifying purposes, retention periods, sub-processors and breach notification procedures
  • Encryption in transit and at rest, with access segregation on a least-privilege basis
  • Locked workstations with no local storage, clean desk policy, access logging
  • Compliance with declaration obligations to the INPDP, the Tunisian data protection authority
Going further: our complete guide to outsourcing in Tunisia covers real costs, the legal framework and the questions to ask any provider before signing.

Starting a project

  1. Scoping. Analysis of your volumes, processes and tools. We will tell you if your scope matches what we actually do well.
  2. Costed proposal. Detailed technical and pricing study within 24 business hours of scoping.
  3. Pilot. Five to ten positions over six to eight weeks, with metrics tracked daily.
  4. Scale-up. Gradual expansion once metrics stabilise at the agreed level.